
Meet Our CEO, Sam Mirza (Merch King)
Sam Mirza is the CEO and founder behind Merchify. He leads the brand with a clear focus on quality, creativity, and modern branding. Sam believes that custom merchandise should do more than carry a logo. It should represent a brand, connect with people, and leave a strong impression.
With hands-on experience in branding and merchandise production, Sam works closely with teams and clients to create premium custom merchandise for exhibitions, corporate gifting, and marketing campaigns. From idea to final product, he ensures every detail meets high standards.
Sam’s leadership has helped Merchify grow into a reliable partner for startups, growing businesses, and global brands. Whether it is event merchandise, promotional products, or branded corporate gifts, his goal remains the same: deliver merchandise that people actually use, value, and remember.
Where the Idea First Took Flight
Merchify did not begin in a boardroom. It began high above the skies of Istanbul.
During a flight between continents, Sam Mirza imagined a brand that would feel bold, premium, and meaningful. A brand focused on creating merchandise that people would enjoy using, keeping, and sharing.
That idea soon found its home in London. When Sam teamed up with Ron, Merchify officially came to life. With one desk, many coffees, and big ambition, the journey started.


Building a Global Brand Without Borders
From its London roots, Merchify grew quickly. We built a global team, established manufacturing operations in Turkey, and expanded our reach to the USA.
Today, Merchify brings together creativity, planning, and production to deliver custom merchandise that makes a real impact. We work with startups, growing companies, and global brands to turn ideas into products that tell stories and connect with people around the world.
From Istanbul to London, from Turkey to the USA, Merchify creates merchandise for brands that want to stand out.
Merchify Core Values
At Merchify, everything we do is guided by our values. They shape how we create merchandise, work with clients, and deliver products that make a real impact.
Quality Matters
We craft every product to be premium, durable, and consistently high-quality.
Brand Focus
We ensure every item reflects your brand identity with care and precision.
Creative Innovation
We turn ideas into unique merchandise that captures attention and delight.
Reliable Delivery
We manage production and shipping to deliver on time, every time.
Global Reach
We provide merchandise that reaches brands and audiences all over the world.
Client Care
We guide and support every client to make their vision a reality.
Sustainability Focus
We prioritize eco-friendly practices in production, packaging & sourcing materials.
Continuous Growth
We improve constantly to offer smarter solutions and better merchandise results.
Merchify by the Numbers
Products Delivered
Happy Clients
Countries Served
Events Supported
Join the Merchify Journey
At Merchify, we turn ideas into memorable branded merchandise that people love to use, share, and remember. Whether it’s for exhibitions, corporate gifting, or global campaigns, we’re here to help your brand stand out.
We believe every product should reflect your brand’s identity and make a lasting impression. Let’s create something amazing together.
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